Three bodies, namely the corporate elite, the government, and lobbyists control the media. The corporate elite do so due to their economic powers; the government does so due to its political powers; and the lobbyists or pressure groups use either or both of economic and political powers depending on their nature and powerbase.
The financial and political implications of a mass media are that only the richest individuals or corporations or the state itself can own a media house.
Big Business Corporations Control Media Houses
The financial and economic implications and demands of modern media houses has created a situation whereby the most powerful and most influential media houses in the world are today controlled by some of the most financially powerful and influential big business corporations in the world.
The simple point here is that the viable running and maintenance of these media houses require huge amount of monies that only the richest corporations can foot. Some of these media corporations are as rich as some small countries.
Now these media corporations are out to protect their economic and political interests.
The Elite and the Media
The elite in the society are in effect the ones who control the media because, the corporate world, the government and the plutocratic circles, are exclusively elitist in their make up.
The elite uses the media to serve the interest of the elite class. Since the media is thus controlled by and is totally subservient to the elite class, it is no wonder that the media serves and promotes only one point of view, namely, the elite point of view.
It shouldn’t also be forgotten that in the modern world of gigantic media corporations the media executives are themselves members of the elite class in the society. Actually the media elites who control the media ensures that the staffing of the media corporations accords strictly with the interests of the elitist class such that only members of the elite are appointed to key executive positions of the media corporations.
These media elites are well connected to other elite members in the society and therefore are dedicated to using the media to serve the interest of only their elite class.
Now then the elite class cuts across a broad spectrum of categories of elites including the corporate, the political, the military, and so on and on. Yet, all the different members of the elite class share common elitist characteristics. Because of their shared characteristics as decision the different categories and members of the elitist class naturally interact with one another freely. And it is in terms of their shared class interests that the media elite become very useful to all other categories of the elite class. The media elites use their media executive positions to protect and promote the interest of their class as a whole.
Staffing the Media Houses
To protect their interests the media elites who control the media houses ensures that only staffs loyal to the interests of the elite class are appointed to key positions in the media corporations.
Editors are most especially chosen from either the elitist class or from among the commoners who are loyal to the interest of the elite class.
Because the media elites exercise absolute power over the appointment, promotion and sacking of the staffs of the media corporations they own, the media elites have become virtual dictators who control everything about the publications and broadcasts of their media houses thereby rendering the views and right to opinions of their staffs and editors completely useless.
As a matter of fact many editors are known to have lost their positions whenever they refused to tow the line of their dictator media elites.
Journalists Can Only Be Liars
The financial and business control of the corporate elite on the media has led to only one logical consequence which is that the money of the rich corporations and their wealthy owners dictates what the journalists can write and broadcast.
The modern journalist or reporter has no power whatsoever to write or report news events the way he likes; the journalist or reporter can only write or report the news as dictated by the corporate elite that control the media house for which the journalist or reporter works.
Journalists and reporters have been effectively turned into liars and propagandists.
The truth of the matter is that journalism has been transformed a counterfeit of what it should have been.
Any editor, journalist or reporter who attempts any dissent whatsoever is immediately sacked or rendered useless and effective in the media world. The journalists cannot challenge or question the activities of the upper class or the elite which the journalists may see to be wrong or questionable.
Media Houses are Profit-driven
The massive size of the powerful media houses and the enormous funds necessary for running them inevitably make them profit-oriented and profit-driven enterprises.
Furthermore, media houses have over the decades gradually been transformed from news and entertainment enterprises into the gigantic investment opportunities that they are today.
The media corporations are profit-driven and must, accordingly, be molded and shaped by the monetary powers of the corporate elite – the only group, apart from the government and the international lobby groups, that can exert such financial and economic clouts.
Of course, this means that it is what the wealthy owners of the media corporations wants that the media houses broadcasts. In other words media corporations must, as a necessity, pampers only to the needs of the wealthy corporate elites. This is the stark reality as far as the Western media is concerned.
Advertisement and Media Control
Advertisement began as an alternative source of funding media houses. But nobody oversaw, at the outset, the pernicious influence has today turned into as the dictator and manipulator of the news and overall content broadcasted and churned out by the media houses.
The very fact that advertisement became the main source of revenue for the media houses directly means that the advert funders become the dictators of the activities and affairs of the media houses.
It should also be noted that those who funded the advertisement controls the given media house. The financial powers and pressure of advert funders can never be underestimated.
Advertisement money subsidizes the production cost of attractive newspapers that would otherwise have been too expensive for the general public to buy. Accordingly media houses are financially dependent on their advert funders.
It should also be noted that the corporate elite who fund adverts can, consequently, manipulate the media to their own peculiar or mischievous intents. The vital dependence of the media houses on the advert revenue provided by corporations means that these corporations, as the advert funders, become the ones who direct the activities of the media houses.
The advertisement connection has also played the media houses into the hands and whims of the upper class comprising of the corporate elite and the richest and most powerful peoples in the society.
The point is that the media houses have to publish and broadcast news and information that appeals the section of the society with the largest buying, and hence advertisement, capacity, namely, the corporate elite.
The implication here is that media houses whose news and reports are attractive to the corporate and wealthy elite are assured of continuous advert funding and other forms of investments while media houses whose news and ideologies are not attractive or congenial to the elite are simply denied advert and investment revenues. This strategy is itself enough to manipulate the publications and broadcasts of the media houses.
The story of the extinction of the radical press in Britain can be used to demonstrate the fact that advert money can be used to control and manipulate the media. It was the deliberate channeling of advert funds to less radical papers that led to the extinction of the radical press in the Britain of the 1960s and ‘70s.
Media Serves Only Elitist Ideology
All these lead to a situation whereby the media is now subservient to the ideology of the corporate elite who financially controls the media. The corporate elite is using the media to protect and serve the needs of the elite class alone. The media is thus one-sided in its point of view – it presents and protects only the elitist point of view.
In this situation news and stories that are not favorable to the interest of the elite class do not get broadcasted or published. On the other hand it is only the news and stories that are favorable to the elitist class that are broadcasted and published by the media.
It is in the same vein that we notice the disturbing fact that the media houses deliberately never question the validity or authenticity of the general ideology of the wealthy class in the West.
The point is that media news and reports are tailored in such a way that they never raise eyebrows as regards the business and political interests of their corporate elite owners within and outside the West.
Media houses that dare challenge the interest of the elite, whether ideologically or politically, are simply subjected to financial adversities through lack of funding.
The bottom line is that the corporate elite have the final say and sway over the fate and activities of the media. The corporate media can decide which media house should be what and when it should be so. The economic viability of a media house is in the hands of the media elite.
Non-Elitist Ideology is Condemned
All ideologies and worldviews that are not in conformity with the mainstream ideology of the elitist class of the West are immediately condemned as irrelevant or dangerous by the powerful media houses which attend only to the interest of the Western elite.
It is in this context that all international ideologies or ideological movements that are opposed to the mainstream ideology of the capitalist West are portrayed as anti-social or dangerous ideologies. In this list are international ideologies and movements like International Communism, International Islam, etc, etc.
Media Serves Only Elitist Interest
The media elite who controls the media corporations have seen to it that the media is completely structured towards the protection of the interest of the elite class.
News materials are carefully filtered to ensure that everything that is reported or broadcasted are only those that can serve the interest of the upper class and the elite.
Focus on Business News
The subservience of the media to the general ideology of the corporate elite explains the undue focus on business news.
The explanation is that the wealthy owners of the media houses are almost always businessmen who are closely connected to other business peoples in other fields. It is their own interest and the interest of their business partners that these corporate elite owners of the media houses protect and further by their undue focusing of the media reports on business news.
Celebrity Worship and the Media
The undue celebrity worship which is so characteristic of the modern Western media is mainly as a result of the profit-driven nature of Western media.
Entertainment Instead of News
The media has today become frivolous as it is flooded with useless entertainment instead of solid news. The point is that entertainment, rather than cold news, attracts more advert revenue. Since news cannot be completely thrown away the media houses have come up with the strategy of mixing news and entertainment together.
Western media is completely irreligious and is, as a matter of fact, opposed to religion. Western media deliberately demeans religion and subtly portrays irreligiousness and even atheism as the fashionable alternatives to religiousness.
The Western media attack on religion is carried out in a covert and very subtle manner. As a matter of fact the Western media deceives its audience into believing that the anti-religious values it promotes are spontaneous. The truth, however, is that the anti-religious values promoted by the Western media are deviously and carefully designed by the Western media houses.
Western media is also amoral. This is may be attributable to the secular and atheistic nature of the Western media.
The amoral nature of the Western media explains its unethical advertising and pornographic tendencies.
The Media and Culture
The untold powers of the media are such that the media plays a key and central role in determining the cultural trends in the society.
Television has, for instance, been identified as a powerful tool of cultural expression in the society.
Corporate Media and the Government
The few most powerful media corporations function more or less as a bloc and less as a bunch of competitive rivals. As a bloc the most powerful corporate medias liaise with and interact with the government for the symbiotic utility of their unique powers.
It is also a common affair for the corporate media elites to be closely involved in the government as politicians or administrative executives.
The political connection here is that corporate elite always have political connections and ambitions which they must protect and augment. These corporate elites then use the media power at their beck to promote their political connections and ambitions.
It is not surprising that the media elites were involved in the US in the formulation of the Telecommunication Acts of 1996 which eventually legalized the disservice of the elite subservient media to the masses.
There is also the fact that these media corporations readily source for their news and information from the PR parastatals of the government – this being facilitated by the symbiotic and intimate relationship between the corporate media bloc and the government. In this regard, of course, the small media bodies, say those of the human rights groups, are usually at a disadvantage of getting immediate and up to date news and information from the government because of the lack of any intimate or symbiotic relationship between the government and the small media outlets.
The Banking Elite and the Media Moghuls
The centralized Media
The media world is now highly centralized because of the frequent mergers among the most powerful media houses in the world.
It was the deregulation of the information industry that led to the merger of media corporations. But the capitalist nature of the West has led to a pattern of deregulation which facilitated the concentration of corporate media powers in the hands of the few most powerful corporate elites in the world.
Super Power Media Houses
Media consolidation and mergers have over the decades has transformed the corporate media world into a highly monolithic one in which only a very few media corporations control the entire world media. In the USA for instance it is demonstrated that only some two dozen to thirty media houses actually control the US media world which is comprised of some thirty thousand media houses.
This, of course, means that only a small number of media houses control the prodigious amount of information that the entire world receives and feeds on. The influence of the countless other thousands of media houses is marginal and negligible.
The seven most powerful media houses in the world are: Disney, AOL-Time Warner, Sony News Corporation, Viacom, Vivendi, and Bertelsmann.
Some others make a list of some twelve media houses as among the most powerful in the world. These are: Disney – Capital Cities – ABC; Time Warner – Turner; News Corporation; Bertelsmann; Tele-Communications (TCI) – AT&T; General Electric – NBC; CBS Inc.; Newshouse/Advance Publications; Viacom; Microsoft; Matra – Hachette – Filipacchi; Gannet.
These few superpower media houses are able to exert untold and unimaginable influence on the economic, political, and sociocultural trends of the world due to their monopolistic control of the world media.
The Media and the Masses
The media is, of necessity, not capable of attending to the needs of the masses. This is simply because only the upper class or the elite can sponsor the media and the elite is notorious for using the media to protect and promote only elitist interests and not the interest of the masses.
The media is completely at the service and beckon of the elite class while it has no interest whatsoever in the plight of the masses and the underclass in general.
The Media and Democracy
The unequal control of the corporate elite on the media has completely transformed the modern media into an anti-democratic tool. The corporate media is one of the greatest threats to democracy in the modern society.
The media is, of necessity, an undemocratic entity. Because of its financial and political needs the media can only attend to the need and interest of the corporate elite, the government and those special lobbies who can afford its economic and political needs.
In this case the media can not pander to the need of the masses and the lower classes who cannot afford the economic and political demands of the media.
The reason is that the corporate elite who control the media have, due to their excessive wealth, serious interest in the political affairs of the societies and states in which they operate. It is the same capitalist vicious cycle of the super rich capitalists using their corporate powers to influence politics in order to use political developments to protect their corporate enterprises.
The media has consequently become an un-democratic weapon in the hands of the super-rich corporate elite. News is now controlled and broadcasted in an undemocratic way. Through the power of the media the elite have completely eliminated popular power over politics in general and electoral process in particular.
Government Controls the Media
The legislative, political and executive powers of the state made it an inevitable stakeholder in the control of the powerful media houses.
The government has actually transformed the media into its propaganda machine. The government has seen in the media a powerful means of transforming the society and molding public opinion according to the hidden agenda of the government elite.
Skewed News Sources
The media houses need a subsidize and credible source of news and information. Incidentally enough, the two major sources that can provide such free and credible news and information are the corporate and governmental bodies.
One of the major ways in which the government controls the media is through the provision of news to the media houses by government.
Being the main body with the fiscal and political clout to access the latest news events and reports the government is naturally placed at the advantage of being an inevitable source of information and news for the media houses. The media houses need a continuous and authoritative source of news and information which only the government can afford to garner and supply on a steady and permanent basis.
Only the government has the financial and executive clout to furnish and publish huge amount of news and information upon which the media houses feed. It is estimated, for instance, that the US Air Force alone publishes some 140 newspapers every week. This huge amount of information being released by a single US government parastatal, the US Air Force in this example, is replicated with all other government parastatals in the USA.
Governmental parastatals are, by virtue of their position and office in the society, among the best public relation sources of immediate and latest news and information which the government can then channel to the media houses.
In this case it should parenthetically be noted that the government actually subsidizes the news gathering efforts of the media houses.
Unfortunately the news and information coming from the government are usually cleared at central terminals which are under the tight control of the propaganda departments of the government. A handy example here is that of the US government. The news being fed to the media houses in the US comes directly from the White House, the Pentagon and the State Department all of which are highly biased sources in favour of the US government and all of which can only provide propaganda news and information to the media houses. This, however, is what happens in all other Western countries.
In this case what the government PR agents do is to simply provide the media houses with information and reports that are favourable only to the interest of the government and corporate elites.
The result is that most of what is paraded to the world today as news is actually propaganda pieces fed to media houses by the government’s PR bodies.
Apart from the government the media houses also receive the next bulk of their news and information from the corporate elite sources.
Intelligence Services and the Media
Intelligence services in all countries of the world carefully and meticulously monitor and orchestrate the activities of the media houses and the information they churn out to the general public.
It should be noted, for instance, that many journalists and reporters are on the payroll of various intelligence services and that in some cases so-called reporters, journalists or editors are merely spies working under the full employment of an intelligence service.
It has actually been admitted by intelligences chiefs that their intelligence services actually control those who are significant in the media world.
The CIA and the Media
The US government is a paramount illustration of how governments are using their intelligence services to control and orchestrate the media.
The CIA deliberately influence and manipulate the activities of the media houses.
The CIA revealed that it actually has innumerable number of journalists grafted into the workforce of various media corporations across the world and particularly in the USA.
The CIA particularly plant false news in the media for propaganda purposes. At the same time the CIA ensure that some news are not reported or broadcasted.
Media Does Not Criticize the Government
Governmental control over the media is also demonstrated by the fact that the media does not criticize the government. Instead, the media is converted into a tool for extolling and praising everything the government does whether good or bad.
In the West, for instance, the media has deftly refused to inform the world of the exact nature of policies of Western nations. Instead the media in these countries are completely subservient to the propaganda whims of these governments.
The Media and the US Government
The US government has effectively established a strong control over the US media such that the government practically controls everything that Americans and the rest of the world sees and hears.
The US media has time and again refused to criticize the US government or expose its shoddy and shady activities.
For instance the US media has shamelessly refused to report on the anti-democratic activities and foreign policies of successive US administrations in different parts of the Third World.
Also, Washington’s desperate and aggressive quest for petroleum in the Middle East, which has led to the perennial reign of violence and war in the Middle East, is effectively disguised the neocolonialist agenda of the US from the eyes of the general public.
During the Cold War most of the foreign policy thrusts of the US government were actually American hegemony or imperialist operations wrongly portrayed to the world as America’s war against International Communism.
American imperialist operations in Iran under the Shah, in Nicaragua, Cuba, and many other countries were said to be the ‘Free World’s’ attempt at freeing indigenous peoples from the clutches of International Communism. The fact, however, was that the threat of International Communism was far exaggerated by a US media that was dedicated to protecting and serving the interest of the US government at all costs.
It is in the same vein that after the Cold War the US media continued to disinform the world as to the real imperialist aims of the Washington in the Middle East, North Africa and other parts of the world under the pseudonym of the fight against International Islam or terrorism.
After the collapse of the USSR the US and the West in general was forced to invent a new international enemy to replace the USSR as an overt target for the covert furtherance of the US imperialist goals. Such a scapegoat was readily found in form of International Islam which the West, fully supported by its dependent media, immediately labeled the greatest threat to the very existence of civilization itself.
The Media and the Third World
The advanced countries of the First World have all discovered that they could subtly use the media to achieve and further their neocolonial and underdevelopment foreign policies in the Third World. Thus the media has become a convenient tool for the destabilization of the fragile political and economic infrastructures of the Third World countries.
The underlying goal of these First World countries is to use the media to ensure the continued dependence of the Third World countries on the First World in order to maintain the flow of capital and products from the Third World to the First World.
Ever since the WWII the West has used the media and its military to further its neocolonialist and imperialist aims throughout the Third World with no regard whatever to the plight or development needs of the Third World countries. In this imperialist drive the West have found the media to be as powerful, if not more powerful, as a weapon of imperialism than the threat of its military might.
Throughout Africa, Latin America and the Middle East and some other parts of Asia the media is being used by the US in particular and some other European powers, notably including the UK, have been using the media to impose Western hegemony on the Third World. The basic aim of the West in these pursuits is to use the media and, if necessary, the military to maintain the economic and political dependence of the Third World on the First World.
The problem here is that there is a sharp divide between what the Western media tells the world about the true intention of the Western powers and the reality of the Western military and intelligence activities on ground. While the media portray Western leaders and their governments as being interest in promoting peace, democracy and development in the Third World the truth of the matter is that the military and intelligence forces of these same Western nations are actively involved in the fomenting and perpetration of violence and crises that are design to destabilize the weak economic and political structures of the Third World countries.
While American and European military mercenaries and intelligence agents are busy orchestrating mob riots and rebel insurgences to topple and overthrow democratically elected governments and to bring dictators to power in the Third World, American and European media are busy convincing the world that American and European leaders are busy promising peace, democracy and development for the Third World.
War and the Media
The media has become the most potent weapon in all forms of warfare – conventional or unconventional – in contemporary times. It was Margaret Thatcher who once stated that modern warfare will be fought more by the media houses than by the army and their military hardwares.
In modern warfare the media become a blatant but crafty machinery of propaganda and intelligence disinformation.
The media is used by both sides in modern warfare to deceive and cajole the general public as to the real course of the war. The point is that media propaganda is used by the government or the warriors for the mass rallying of the opinions of the people in support of the war.
In modern warfare the media becomes an aggressive controller of information and the media houses that publishes or broadcast information. The military uses the media to achieve a number of military strategies some of which we discuss below.
First and foremost is that the media is used by the government and the army to demonize the enemy in modern warfare. This has been referred to by some as the ‘Manichean’ factor in modern warfare.
The media is also used by the government and the army in modern warfare to achieve the ‘Armageddon Effect’ whereby the general public is deluded into believing that nothing short of warfare is necessary for resolving the conflict that necessitated the warfare.
The media is also used by the army and the government in modern warfare to mischievously focus the attention of the public on individual acts of violence or battle on the part of the enemy in order to demonize the enemy while deliberately refusing to present the causative and background picture of the true reasons for the actions of the enemy, e.g. poverty, freedom fighting, etc, etc.
In a similar vein the media is used by the army and the government to never report the fact that the enemy is actually a victim of provocation and might actually be on a spate of revenge or vengeance leading to vicious cycles and spirals of violence on the part of both sides.
As a matter of fact the army and the government uses the media in modern warfare to completely blot out the view and opinion of the enemy.
In more recent times, most especially in the case of the post-911 wars of Afghanistan and Iraq, the army and the government have resorted to the dubious habit of ‘embedding’ journalists in the midst of the soldiers set out for the battle front. This ingenious propaganda ruse has the double advantage of giving credibility to the report of the embedded journalist while at the same time giving the army and the government the opportunity of using the journalist and the media to actually script a misleading report to the unsuspecting public.
The service of the PR firms are also extensively employed by the army and the government in modern warfare in order to effectively present a false picture of the course of the war to the people back home.
Politics and the Media
The political power of the media is inestimable and unquantifiable. In all countries in parts of the world politicians and non-politicians alike are well aware of the power of the media to decisively influence the result of political campaigns. The media is therefore used to promote political candidates and political platforms in all parts of the modern world.
Because the media is the source of all the information that most people ever have time to see or hear the media easily and deeply influence political debates, electoral campaigns and the results of elections everywhere.
The corporate elite, the government and the conspiratorial plutocrats have tightly grasped the incredible persuasion power of the media and are using it to influence and manipulate every aspect and facet of politics.
The power of the media in politics was first brought home to the American authorities during the campaign of Pancho Villa in Mexico and this same message was brought to home to the ordinary Americans during the period of the Vietnam war when television brought the happenings on the battle front to the bedroom of the average American. In both cases the graphic and persuading power of the media immediately brought about a decisive change in the political and legislative attitude towards the war on the part of the American authorities in the case of Pancho Villa and on the part of the ordinary American in the case of the Vietnam war.
During the Vietnam war it was the socialist media of the West that used the power of the media as anti-war tool against the government.
The political power of the media is such that the media have been used to topple governments.
Lobby Groups and the Media
Professor Herman and Noam Chomsky have rejected the concept of a conspiratorial control of the media. They insisted that the only forces that mainly control the media are the corporate and the governmental elites. The effectively replaced the conspiracy theories of media control with their concept of an economic and political control of the media.
But Professors Herman and Chomsky are dead wrong in their staunch rejection of allegations of the conspiratorial control of media houses.
The truth is that various pressure and lobbyist groups have resorted to using the media as a means of promoting their peculiar agendas.
Zionism and the Media
Supremacist Jews mainly in the form of Zionists control the Western media to a great extent.
Take, for instance, the endless coverage of the Jewish Holocaust in the Western media with no any coverage or even reference whatever to the Polish Holocaust, Congo Holocaust by the Belgians, and the other holocausts in which similar number of ethnicities and races were exterminated.
It should also be noted that the Jews and the Zionists dominated the Western film industry and Hollywood in particular.
Homosexuals and the Media
The homosexual lobby has hijacked the getting a firm grip on the Western media.
The media has been transformed by the corporate elite, the government and the conspiratorial plutocrats into a propaganda weapon for misinforming and disinforming the masses and the general public.
The same way that the serfs and slaves were kept illiterate in medieval times by the church, the feudal lords and the royalty is the manner in which today the masses are kept misinformed and disinformed by the corporate elite and the government using the media.
The control of the media by the triumvirate of the corporate elite, the government and the powerful lobbyist groups best explains the innumerable irregularities and anomalies observable in the activities and operation of the media houses. Some obviously insignificant news material are given overblown attention by the media and re-broadcasted over and over again. On the other hand some very important news are given the scantiest attention, if any at all, by the media houses.
The Media and the West
Another pressing anomaly is the fact that the media never challenges Western values and norms but instead takes them for granted as the status quo. But the same media questions the legitimacy and viability of non-Western values and cultures.
The problem is that the modern world media and its consequent science of mass communication are Western phenomena. This Western media, so-called world media, is therefore completely at home with Western culture and values while it is completely unfamiliar with non-Western cultures and values.
It should also be noted that because the media elites are generally Westerners and are more familiar with Western policies and cultural values, the media corporations are more emphatic to the West than to the non-Western world.
The Western media has subtly painted a picture of a benevolent West to the rest of the world. The Western powers of Europe and North America are repeatedly but indiscreetly presented to the world by the Western media as a bloc of philanthropic nations out to bring development, democracy and other beneficial developments to the rest of the world.
The spread and entrenchment of Western values and cultures in all parts of the world today is mainly due to the global reach of the powerful media houses of the West. The Western media is responsible for the spread of Western ideology to all parts of the world.
The Power of the Media
Most people are not aware of the extraordinary and near-impossible power of the media on the human mind and society in general. But concerned experts and the professionals are well aware of this power of the media and interested corporate, government and conspiratorial elites are using these experts and professionals to take advantage of these unimaginable powers of the media.
As a matter of fact it might be safe to say that there is no power greater than the mind controlling and social manipulating power of the media in the modern world.
Because the media controls everything that the masses see and hear, those who control the media have discovered in the media a powerful weapon for deceiving the world in general.
Those who control the media have discovered that by selectively fractionating real and fictional news and information they could create a new reality to the advantage of their interests as a class. By using partial facts and carefully selected stories and news these behind the scene forces use the media to create a deceptively tailored image of the world to the general public.
The media is being used by these people to actually create for the general public their image of the world.
They plant false news and information in the media thereby deceiving the general public into believing in what is no real or true.
They also ensure that some news or information are not reported or broadcasted thereby denying the general public access to reality or the truth. They deliberately ignore those news and information that will not favour the national and security interests of their particular governments.
In the same vein by using selective stories they deliberately focus only on what they want the general public to see, hear or know while deliberately disregarding those news and information they don’t want the general public to know anything about.
They use graphic images that are psychologically powerful to manipulate the psyche and control the mind of the general public.
They use highly sophisticated documentaries, soap operas, dramas and Hollywood movies to revise and rewrite world history and to present an alternative or ideal society in favour of the established interests of the corporate, governmental and conspiratorial elites who underwrite and control the media.
Reporters are also trained and ordered to use specifically selected words and terms deliberately designed to achieve some psychological or deceptive ends in the mind of the audience.
They also use a parochially selective source of experts and professionals – from the academia and related fields – who they feature to the unsuspecting public as representing an alleged consensus of the generality of the experts and professionals in that field.
In all these the ultimate goal of these media matrix gurus is the mind control of the general public. Populations can be controlled by the media through the subtle manipulation of the mass psychology and the national psyche of the people.