Nigerian Breweries, the organizer of Gulder Ultimate Search on Friday announced that the highly-rated reality TV show is set to return to the TV screen.
National Sportslink reports that the organizer of the reality TV show made the announcement on its social media handles and it stated that they are on a mission to “deliver best lockdown gift.” for their fans.
The Marketing Manager for Gulder, Legend, and Life, Emmanuel Agu while supporting the assertion at a recent press conference, announcing the company’s readiness for the 11th edition of the show, said: “The Gulder brand is experiencing exponential growth year on year.
“Gulder Ultimate Search is still a platform for the Gulder brand. The impact of Gulder Ultimate Search continues to rise and the popularity continues to grow brand equity.”
Although it is going to be a rerun edition which will be screened on social media platforms. However, the screening dates have not been announced.
This news platform recalls that Ultimate search which was premiered in 2004 is Nigeria’s first and longest-running 100% local content reality television programme in Nigeria, attracting huge numbers of youth participation since it begins.
It highlights the struggle and survival of contestants who are in search of a hidden treasure that brings to the last person standing instant fame and fortune.
The tasks and physical drills that contestants are exposed to in the jungle, the brand handlers have maintained, stress them beyond the limit of endurance.
Therefore, apart from the monetary rewards, which go to all finalists, the strength of the show also lies in its physical and mental development.
According to Agu, a strong consumer yearning for the reality TV programme remains one of the critical success factors of Gulder Ultimate Search. “We are hosting Gulder Ultimate Search this year because it is still relevant to the lives of our consumers.
This is why we will keep on producing the programme until we get the feedback from the consumers that Gulder Ultimate Search is no longer relevant to them.” This year’s edition will take place in a jungle in Agulere, a town in Anambra State.