JD’s Vegan – the dairy-free ice cream brand owned by music producer Jermaine Dupri
is extending its range across hundreds of Walmart stores in the US. It’s part of the
company’s mission to make healthy eating more accessible.
Durpi shared an Instagram photo of himself sitting in front of JD’s Vegan display, as
he excitedly announced that his new product is currently in over 700 stores because
of the new partnership.
“We really did it!!! Yes! I’m over the moon,736 @walmart stores out the gate. go to
JDsvegan.com, type in your zip code and find what store is close to you,” Jermaine
Dupri posted.
Dupri has always been proud of his veganism and has been a vegan for over 15 years.
In 2020, he accepted a new role as Creative Director at The Beet. The publication is
an online magazine founded by former SELF magazine editor-in-chief Lucy Danziger.
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While Jermaine Dupri doesn’t credit himself for helping Jay-Z and Beyonce to convert
to a mostly plant-based diet, he was influential in the couple’s eventual dietary
decision.
The producer has also revealed that his ice cream flavors are inspired by his home,
Atlanta. In a statement about the company, he said, “JD’s Vegan ice creams taste as
good as, or better than, the real thing. You don’t have to lose anything going vegan.
JD’s Vegan ice cream proves you can gain nothing but quality foods with out-of-this-
world flavor and taste.”
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