Canadian singer-songwriter, Justin Bieber has launched a joint venture with Palms,
a US-based company, to sell pre-rolled cannabis.
The initiative titled ‘Peaches’ is named after Bieber’s hit song released in March.
Bieber had earlier hinted at the partnership in the song with lyrics such as “I got my
peaches out in Georgia/I get my weed from California.”
It said the partnership is aimed at addressing the age-long stigma associated with
the use of cannabis.
“This limited-edition line of a single strain, indoor flower pre-rolls is rolling out in
CA, NV, MA & FL. Our goal is to make cannabis more approachable and help
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its use,” it wrote: The company said the “high-end” pre-rolls will come in a pack of
seven, with a custom Bic lighter and box, both stamped with the word ‘Peaches’.
Palms also broke the news in a post via its Instagram page on Monday.