Heavyweight boxing champion of the world Anthony Joshua OBE has signed an
initial three-year endorsement deal and taken a stake in cannabis and CBD company
Love Hemp Group (WRHLF), a move that the band’s CEO said it hopes will bring
validation to a “stigmatized market”
The 31-year-old will help promote the wellness brand, which already has high profile
partners in the UFC including star welterweight Kumaru Usman, after penning a three-
The London 2012 Olympic champ is deep in talks with mandatory challenger Oleksandr
Usyk about a September showdown on home soil.
But his management firm has found the time to link up with the homegrown business
which claims to be able to help athletes with faster muscle recovery, effective pain
management and reduced inflammation.
AJ said: “Love Hemp is a great brand with an amazing vision. The ability of CBD to
improve people’s everyday lives is undeniable.
“I have a passion for dynamic British businesses, and for wellness, making Love Hemp a
perfect brand for me to endorse and become a shareholder in.
“My work with Love Hemp will allow me to be involved in the company’s aggressive
growth strategy as well as developing my own branded wellness focused CBD products.
“Everyone should be able to experience and enjoy the many benefits CBD provides.
“I look forward to working with Love Hemp to achieve this goal.”
Joshua was raging when his undisputed summer showdown with Tyson Fury collapsed
thanks to Deontay Wilder’s successful legal demand for a third fight with the Gypsy King.
But the two-time champ has been taking out his frustration the best way possible.
He has been pummelling southpaw sparring partners at the Team GB base as they try to
mimic the 18-0 Ukraine ace who he is due to meet at Tottenham Hotspur Stadium
Promoter Eddie Hearn said: “AJ knows how good Usyk is, but AJ wants to do a job on him. But he also knows people are unsure about him winning the fight, and I think he likes that.