Real Madrid remains the most valuable football club brand in the world for the third
consecutive year. According to the Football 50 2021 report, published by Brand Finance,
the club’s brand value stands at € 1,276 million
Rounding out the top six of Brand Finance’s list:
FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m)
and Bayern Munich (€1,068m).
Of course, ‘brand value’ is an entirely different thing to the club’s profit, ability
to compete in the transfer market, etc. Still, Real Madrid is in a relatively healthy
situation compared to other teams.
From Real Madrid’s official website:
In its report, Brand Finance notes that Real Madrid ” has consistently been able
to secure Champions League qualification year after year. This consistent influx
of Champions League revenues and status has played a central role in the club’s overall