Manchester United has missed out on a £200MILLION sponsorship deal due to
the fall-out from their failed bid to join the European Super League.
NSL Learnt, Manchester-based company The Hut Group backed out of a deal worth
£200 million ($280 million) over 10 years to sponsor the Old Trafford club’s training
kit from next season, amid concerns it could be targeted by disgruntled fans.
Sections of the United faithful have made their fury at their widely disliked American
owners increasingly evident in recent weeks after the club was signed up to join the ill-
fated European Super League project.
Protesters forced United’s Premier League meeting with Liverpool to be canceled
last weekend when they stormed the Old Trafford pitch, and campaigns have also
sprung up online urging supporters to boycott sponsors associated with the club.
The company was due to replace AON with the words MyProtein, a firm owned by THG,
on the tops in a ten-year deal.
But United will now look for a new sponsor and are feeling nervous about how toxic
their brand maybe, with a huge part of their income coming from sponsorships.
A fan group calling itself NOTAPENNYMORE has launched a social media campaign
aimed at the club’s main sponsors – which include Adidas, who sell United kit around
the world, Cadbury, and more.
They issued an open letter to all the commercial partners claiming their products
would be targeted causing The Hut Group to pull out.
This has happened a week after protests at Old Trafford and the club’s Lowry hotel
base forced their home game against Liverpool to be postponed.
There was already a huge dissatisfaction with the owning Glazer family – who have
cost the club £1.5billion in servicing the debt they lumbered the club within their